A Focus on Users Helps the Upper Valley Aquatics Center Connect to Its Core

The Upper Valley Aquatic Center is a 501(c) (3) nonprofit organization with a mission to deliver a diverse range of high quality fitness and aquatic programs accessible to all members of its community.

Since 2014, we’ve provided marketing and online consulting services, including SEO analysis, user experience (UX) design, and search advertising management.

When UVAC needed to revamp its website to better meet the needs of its constituents, we developed and led the management team through a program which enabled them to identify, categorize and prioritize their users’ needs. The results of this cross-departmental hands-on session became the blueprint for their new site architecture. Since launching in 2016, users have embraced the new site — visits are up 15% —and are consuming 24% more content.

We can help your organization to better meet the needs of its core constituencies. Get in touch or call Dave today at 603.727.2050, and let's talk about your users.

"Dave is a clear and calm marketing expert, highly skilled in asking the important questions and offering solutions that have revolutionized our ability for us to sell more of what we offer."
— Lisa Vallejo Sorensen,
Communications Director at Upper Valley Aquatic Center