“Please DONT get me a Vermont Teddybear.”
“Vermont teddy bears? No bloody way Dude!”
“Vermont teddy bears do not make good vday gifts for women.”

For a company that does the vast majority of its business in one short intense holiday season, Vermont Teddy Bear is inadvertently taking social media to a brand new level.

Its latest advertising campaign, an old-school TV spot complete with pandering voiceover, tired script, maudlin acting, and poor production values, has created a vibrant and vocal online community of alienated people who take pride in affirming their intention to avoid the products at all costs.

If Twitter traffic is any indication, the campaign annoys or offends over fifty people for every one who responds positively. The crowd is split over which is more offensive: the ad’s content or its incessant repetition.

So far, no feedback or response from the brand.