With all the news and research going into the development of marketing techniques for web 2.0, it’s kinda scary to find experts who are still having trouble figuring out what to do with the social web. In a recent article, eMarketer.com points out the influence that apparel sites have on social users, but bemoans the [...]

The social bookmark explosion continues. Not just for storing and organizing your favorite sites: bloggers, marketers and SEOs have take to social bookmarking as a way to build backlinks, PageRank and SERP standing. Ajaxflakes just published a new list of over 300 social bookmarking sites, “all tested and live”. Although the categorization is a tad [...]

From Sunday’s NY Times article by Randall Stross, and the resulting spin, a couple of notable takeaways: Profit margins in the search business are mind-boggling, and cannot be obtained in other segments of the technology world. Google’s net profit margin last year was 29 percent. Amazon’s was 1.8 percent — yes, that is a “1” [...]

Malcolm Gladwell, whose first book, The Tipping Point, achieved its own self-fulfilling level of success, shifts his focus from social networks to neural connections in his latest book, Blink. Drawing on a range of historical anecdotes and psychological research studies, Gladwell looks into the experience where perception and understanding simultaneously occur, distinct from the rational [...]