Page Turners
A list of the best marketing books I’ve had the pleasure of reading during the past year. There were others that were professionally important but overly technical, more that made the effort but not the grade. Each of these combines a fresh approach to thinking about eComm with clear and often entertaining writing skills. Have [...]
Posted: December 20th, 2007 under Uncategorized.
Comments: none
Blinked
Malcolm Gladwell, whose first book, The Tipping Point, achieved its own self-fulfilling level of success, shifts his focus from social networks to neural connections in his latest book, Blink. Drawing on a range of historical anecdotes and psychological research studies, Gladwell looks into the experience where perception and understanding simultaneously occur, distinct from the rational [...]
Posted: November 13th, 2006 under Uncategorized.
Comments: none
Localized Searchability
I recently stopped by Barnes & Noble on the way to the airport to pick up a copy of Peter Morville’s book on information architecture and user experience, Ambient Findability.
Posted: October 25th, 2006 under Uncategorized.
Comments: none