The algorithms used by larger Pay Per Click advertisers can produce some less-than-stellar ads — and, we can assume, sales results to match. ROI Revolution has posted their second Funny Adwords Contest. This time, contenders include “Quality Low at Amazon.com” and “Sell Your Soul on eBay“. Vote for your favorites, or check out the Round [...]

Alan Rimm-Kaufmann was generous enough to post a recap of his clients’ year-over-year Pay Per Click performance for 2007 vs 2006. Some useful online-retail benchmarks here, including click-throughs [dropping], CPCs [on the rise], conversion rates and ACS [Ad Cost of Sales] ratios. Fun to compare your own results against these soft numbers.

Quick post on an article by Alan Rimm-Kaufman on paid search optimization via keyword segmentation, “Should Stronger Keywords Subsidize Weaker Keywords?” A holistic strategy for maximizing sales within a set performance criteria. Flagged here for ready reference.

Growing the keyword list. There are a wealth of sites that will help you define and expand your search terms; some have been around for years now, while other fresh faces are bringing new depth and features to the job of broadening the reach of your search marketing campaigns. What follows is an overly brief [...]

Looking forward to spending a couple of days at SES_NY next week. For immediate reference, a couple of quick links to the agendas for: Tuesday, April 10 Wednesday, April 11 Lots of good options here, including seminars on SEO, SEM, Conversion and Analytics.