Over lunch at a recent conference, a marketer complained about her design team. Their revamped web site was very well designed – perhaps too well. Highly interactive, thoughtfully scripted and artfully presented, the team relied heavily on Flash to achieve what was, to their eyes, a compelling online experience. The marketer was concerned that the [...]

Riding a creative wave for a bit, I’ve been involved in re-energizing the site and communications for our local Buddhist meditation group. The website has received a freshening, with some added back end enhancements as well. The visual approach was inspired by, and intended to complement, the freshly branded international site. The new introductory flier [...]