Over lunch at a recent conference, a marketer complained about her design team. Their revamped web site was very well designed – perhaps too well. Highly interactive, thoughtfully scripted and artfully presented, the team relied heavily on Flash to achieve what was, to their eyes, a compelling online experience. The marketer was concerned that the [...]

Another end-of-year post: a selection of images taken during 2007. If less is more, here’s a lot. Fewer shots this year than in the 2006 set, and all locations within a 5 mile radius. See the slideshow or click a tnail.

Somehow I’ve saved over 800 photos from last year. Not all are really keepers, there’s always more judicious editing that could be done, but of the group that’s survived so far, I’ve selected and posted a dozen personal favorites on Flickr. I captured many of the shots here in rural southwestern Vermont; some in the [...]

Neil Mason wrote a recent article in Clickz that neatly summarizes the three stages of building an organization that can effectively analyze and use data from its online marketing and sales endeavors. He uses the metaphor of a journey, and describes three steps: