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Vermont Teddy Bear’s Socially Transmitted Disease

“Please DONT get me a Vermont Teddybear.”“Vermont teddy bears? No bloody way Dude!”“Vermont teddy bears do not make good vday gifts for women.” For a company that does the vast majority of its business in one short intense holiday season, Vermont Teddy Bear is inadvertently taking social media to a brand new level. Its latest [...]

An Eye on Vermont’s Brand

In the local news today, an analysis of Vermont Governor James Douglas’ plan to develop and market a Vermont-branded standard for evaluating carbon offsets. Among the wealth of political opinions and posturing, a comment by “free-market advocate” John McLaughry caught my eye. After expressing his strong skepticism on the carbon credit program — “I can’t [...]