Creativity by the Numbers
Over lunch at a recent conference, a marketer complained about her design team. Their revamped web site was very well designed – perhaps too well. Highly interactive, thoughtfully scripted and artfully presented, the team relied heavily on Flash to achieve what was, to their eyes, a compelling online experience. The marketer was concerned that the [...]
Posted: April 7th, 2009 under Uncategorized.
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