First Steps in Site Design I received a request recently from a creative professional who’s taking the time to understand how a new, more integrated web presence could help expand their business. Earlier, we’d enjoyed an in-depth discussion over espresso, touching on some ideas about how to position a personal brand, the importance of relevance, and the values of quality. The email came a couple days later, asking for a quick recap...

Goddard College is a pioneer in developing methods, tools and techniques that empower people from all walks of life access to a challenging and academically rigorous college program. Now the Vermont college has a new website to help it carry its tradition into the future. Pioneers in Progressive Education Founded as a reaction to European fascism in 1938, Goddard holds a prestigious history of academic leadership: the first American college to...

At first I thought ElasticPath’s post “Should Your Use Large Images on Category Pages?” would shed light on the size of thumbnails, but the discussion is about the importance of testing big-footprint lifestyle imagery. Does a large banner above the thumbnails add a sense of place to the page, similar to display banners in the retail environment? Or is there a sense of redundancy, pushing the products below the fold? A few...