The headline “SEO is Dead” has a history of generating links since long before the term “linkbait” was invented. Mike Grehan’s recent proclamation “SEO Is Dead, Long Live, er, the Other SEO” takes this controversial statement and begins the process of placing it in the broader space of marketing. Mike provides sample result pages from [...]

From Sunday’s NY Times article by Randall Stross, and the resulting spin, a couple of notable takeaways: Profit margins in the search business are mind-boggling, and cannot be obtained in other segments of the technology world. Google’s net profit margin last year was 29 percent. Amazon’s was 1.8 percent — yes, that is a “1” [...]

Bloggers and ecommerce sites alike are working hard to deal with the unintended consequences of their content management systems. For all their wondrous flexibility, blogging software can create duplicate content at just about every turn — archives, categories, tags, stubs — each can potentially create, as Google puts it, “substantive blocks of content within or [...]

Looking forward to spending a couple of days at SES_NY next week. For immediate reference, a couple of quick links to the agendas for: Tuesday, April 10 Wednesday, April 11 Lots of good options here, including seminars on SEO, SEM, Conversion and Analytics. share this post: Recommend on Facebook Share on Linkedin Share with Stumblers [...]