We’re pleased to kick off the new year with the news that Google has recently granted us official certification as a Google Adwords Certified Partner. This designation affirms that we’ve achieved a high level of expertise in developing, managing and optimizing online advertising campaigns using Google’s Search and Display Advertising Networks. Google requires prospective partners [...]

It’s easy enough to find good information on how to improve the Quality Score of your paid search keywords. Optimizing your account according to industry best practices can improve your click rates, traffic, and conversions. But most dramatic is the speed and impact a higher QS will have on decreasing your ad costs. The changes [...]

The algorithms used by larger Pay Per Click advertisers can produce some less-than-stellar ads — and, we can assume, sales results to match. ROI Revolution has posted their second Funny Adwords Contest. This time, contenders include “Quality Low at Amazon.com” and “Sell Your Soul on eBay“. Vote for your favorites, or check out the Round [...]

Alan Rimm-Kaufmann was generous enough to post a recap of his clients’ year-over-year Pay Per Click performance for 2007 vs 2006. Some useful online-retail benchmarks here, including click-throughs [dropping], CPCs [on the rise], conversion rates and ACS [Ad Cost of Sales] ratios. Fun to compare your own results against these soft numbers. share this post: [...]