Authentic Designs: Vermont Made Colonial Reproduction Lighting

Authentic Designs: Vermont Made Colonial Reproduction Lighting

The town of Rupert lies about 8 miles south of here: west of the Taconics, nestled between the Vermont hills and the New York border. image courtesy of Jane DaviesWith less than a thousand residents, just about anyone would call it one of the smallest towns you’re likely to find — unless, of course, you live around here. In Rupert, you’ll find open farm fields, a general store, the U.S. post office, and an extremely unique...

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An Old Brand Gets a Brand New Site

The M.I. Hummel brand has been a staple in the world of collectibles and artwork since the early 1930s, when the illustrations of Berta Hummel (aka Sister Maria Innocentia Hummel) were reproduced as “art cards” by a German publisher to astounding commercial success. The original illustrations were soon licensed to a porcelain company which began manufacturing the the collectible figurines. The new site, HummelGifts.com, offers a wide...

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Everyone Loves A Crappy Site

So here’s a brand whose message is fun, funny, a little edgy, at times almost dark — and still somehow uplifting. Life Is Crap offers an unusual take on the mostly little mishaps that grace everyone’s existence at one point or another. There’s a light-hearted quality to the simple illustrations that highlight a wide range of life’s “crappier” moments, from painful (mountain bike face plant) to...

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Holiday Post Mortem

Among the slew of analysts looking back to the 2008 holiday season, comScore has estimated that online sales from November 1 through December 23 were actually down 3% from the year before. Apparel was one of the bright spots, with an online increase of 4%, compared to a 19-21% decrease in the category overall sales. Other hot online performers included Sports & Fitness (up 21%) and Video Gaming (+14%). Another interesting note: online...

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Lifestyle on Category Pages

At first I thought ElasticPath’s post “Should Your Use Large Images on Category Pages?” would shed light on the size of thumbnails, but the discussion is about the importance of testing big-footprint lifestyle imagery. Does a large banner above the thumbnails add a sense of place to the page, similar to display banners in the retail environment? Or is there a sense of redundancy, pushing the products below the fold? A few...

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