We’re pleased to kick off the new year with the news that Google has recently granted us official certification as a Google Adwords Certified Partner. This designation affirms that we’ve achieved a high level of expertise in developing, managing and optimizing online advertising campaigns using Google’s Search and Display Advertising Networks. Google requires prospective partners to pass a series of specialized tests that cover...

It’s easy enough to find good information on how to improve the Quality Score of your paid search keywords. Optimizing your account according to industry best practices can improve your click rates, traffic, and conversions. But most dramatic is the speed and impact a higher QS will have on decreasing your ad costs. The changes we recently made to a client’s Adwords campaign illustrates just how big the difference can be. Once we...