We’re pleased to kick off the new year with the news that Google has recently granted us official certification as a Google Adwords Certified Partner. This designation affirms that we’ve achieved a high level of expertise in developing, managing and optimizing online advertising campaigns using Google’s Search and Display Advertising Networks.

Google requires prospective partners to pass a series of specialized tests that cover fundamental Adwords topics (including campaign development, effective PPC campaign architecture, bid management and quality score), as well as more advanced strategies like effective video advertising, display banner & interactive ad campaigns, and advanced conversion tracking. In addition to passing the tests, a successful company must have managed at least $10,000 in advertising over the past 90 days.

We’ve been using Adwords since them good ol’ days of 25¢ keyword bids, and now manage Display and Search campaigns for clients using Google, Facebook and Bing. It was great to brush up on the latest Adwords tools and techniques as we prepped for the tests — the advertising ecosystem is changing faster than ever, and we’re dedicated to ensuring our clients have quick access to expert advice and assistance.