First Steps in Site Design I received a request recently from a creative professional who’s taking the time to understand how a new, more integrated web presence could help expand their business. Earlier, we’d enjoyed an in-depth discussion over espresso, touching on some ideas about how to position a personal brand, the importance of relevance, and the values of quality. The email came a couple days later, asking for a quick recap...

Goddard College is a pioneer in developing methods, tools and techniques that empower people from all walks of life access to a challenging and academically rigorous college program. Now the Vermont college has a new website to help it carry its tradition into the future. Pioneers in Progressive Education Founded as a reaction to European fascism in 1938, Goddard holds a prestigious history of academic leadership: the first American college to...

Long Trail School’s recent print promotion is sure to make anyone smile. This new booklet, developed for prospects and donors, features profiles of twelve members of the school community — faculty, trustees, staff, students and families. Each page highlights an individual who exemplifies the openness and intelligence that the school is known for; each member also serves to illustrate the wide range of interests, skills and...

Documentarian, Filmmaker, Cinematographer, Photographer, Published Author. Roger Sherman’s curriculum vitae is as varied as it is prestigious. His film work has been honored with an Emmy, a Peabody, and two Oscar nominations; his photos have been published in Town & Country, Newsweek, and Saveur. Roger co-founded Florentine Films with Ken Burns back in their college days. We recently redesigned and relaunched the professional site...

This is a reposting of our email sent out on April 17, 2012 to subscribers of our email list. It’s easy enough to get get more stories like this delivered to your inbox on an occasional basis: just enter your email address in the field to the right! A New Web Site For Authentic Designs Lives Up to Its Name. In nearby Rupert, Vermont, you can find one of the most amazing companies you’re likely to see anywhere nowadays: ...

The town of Rupert lies about 8 miles south of here: west of the Taconics, nestled between the Vermont hills and the New York border. image courtesy of Jane DaviesWith less than a thousand residents, just about anyone would call it one of the smallest towns you’re likely to find — unless, of course, you live around here. In Rupert, you’ll find open farm fields, a general store, the U.S. post office, and an extremely unique...