The M.I. Hummel brand has been a staple in the world of collectibles and artwork since the early 1930s, when the illustrations of Berta Hummel (aka Sister Maria Innocentia Hummel) were reproduced as “art cards” by a German publisher to astounding commercial success. The original illustrations were soon licensed to a porcelain company which began manufacturing the the collectible figurines.

The new site, HummelGifts.com, offers a wide range of gifts and collectible items from coffee mugs and holiday plates to calendars and housewares, each featuring a reproduction of the original M.I. Hummel artwork.

The emphasis is on the original artwork; you won’t find any porcelain figurines here (they’re on eBay, which currently lists over 6,000 Hummel figurines). The initial licensed product offering on HummelGifts.com will soon be growing substantially, as the site steps into product personalization later this year.

We built this niche-tageted ecommerce site web site on the new Magento Go hosted platform, providing customized brand development, theme design, product and catalog management, SEO and third-party integrations. We’re also working with some personalization software people to integrate a seamless online experience. As that goes live, we’ll provide updates here.